More and more people spend their leisure by shopping in large shopping centres where they can find what they need under one roof. However, customers may find large shopping centres confusing or they might forget to visit one of the shops. InfoPanels will lead customers to the shops, restaurants or cinema using signposts and arrows and vendors might be interested in paid advertising using the information panels, whether in the form of navigation arrows, animation, video or PowerPoint presentation.
As for the individual shops, InfoPanels can attract customers by displaying special offer products, prices and interesting offers and thus increase the sales.
InfoPanels are thus not only significant for customers as they make their orientation easier and point out latest news and interesting things, but also for the shops as they provide advertising and ensure that the visitors do not miss them.
Benefits of InfoPanels for Shopping Centres
- Signposts to the individual objects in the shopping centre (shops, restaurants, cinemas, toilets etc.)
- Navigating customers to special offer products or selected departments with an interesting offer or event
- Information about current promotional events and directions to the venues
- Displaying advertisements in the form of videos, MS PowerPoint presentations or websites
- Displaying current information, e.g. in the form of a running text
- Displaying tables of exchange rate
- Displaying warnings in case of imminent danger and navigation to emergency exits, displaying important operating information
